GT World Challenge America
- SRO Motorsports America
- 2019 - 2023
- Art and Creative Direction
- Graphic Design
- Design and Digital Technology
- Video Production and Content
- Social Media & Performance Marketing
Enhancing Fan Engagement
SRO America’s GT World Challenge America was a relatively unknown championship in North America. The series reached out to Eyenovation Multimedia to help leverage our creative efforts, with the goal being to enhance to fan experience for race attendees. We worked with the series to develop key creative touch points, such as collectible posters, series flags, and social media to help elevate the visuals of the championships.
In just a few short years, Eyenovation Multimedia’s creative contributions to SRO America / GT World Challenge have amounted to appreciable gains in fan engagement. 3rd party metrics have measured a significant boost in fan awareness, event ticket sales, and social media awareness. The ethos behind the work was to leverage the small but passionate fan base the series did have.
Build something 100 people love, not something 1 million people kind of like.